out of home / owner’s kit
To help launch the New Beetle Convertible, we did two different sets of out-of-home that ran across the country. One touted the benefits of the top down, while the other showed some fun differences between the New Beetle and the new convertible. So drivers could take advantage of their new open top, we created an kit that gave then everything from bird seed to a constellation chart. The award shows took notice of this campaign, along with freedom-loving drivers.