For the insane shopping experience of Black Friday, we created a celebrity “tuck-in and wake-up” service that made sure our Target customers were well rested and up early for the big sale. With the help of country legend Brad Paisley, Supermodel Carolyn Murphy, muppet favorite Kermit the Frog and others, the Target 2-Day Sale yielded a content-rich website, digital films and a customizable phone service.