digital video / pinterest collaboration / social content
Target collaborated with a group of popular taste makers, trending designers and avid pinners to help elevate their party decorations. They designed 3 unique collections that brought the idea of in-home entertaining to a whole new level. When this work launched, it was Target’s most watched Pinterest campaign, racking up millions of views and shares. Every tiny detail you see was all hand-made out of paper or party collection items —- from miniature paper lobsters to the entire custom 26 letter alphabet. Each “letter” pin we created gave great tips and tricks on how to plan a successful soiree.