out of home / digital game / digital tool
The challenge of this assignment was to make it look like Axe had come out with a rough and tough shower tool for men, instead of a fluffy shower puff. The Axe Shower Detailer had 2 sides, one for dirty and one for really dirty. We tackled the assignment with an online game, a way to help guys clean up their dirty computer history before their girlfriend(s) saw it, ooh, print and digital that ran on popular guy sites.